母熟肉ed2k:汉译英 一个语段

来源:百度文库 编辑:高校问答 时间:2024/03/28 18:44:10
随着市场营销理论研究和市场营销实践的深入,市场营销中诸多矛盾也逐渐暴露出来,特别是一些企业中市场营销活动中的不道德行为,在社会经济中产生了极大的负作用,严重影响了市场经济的健康发展。社会主义市场经济的发展,特别是在中国特色社会主义条件下,市场营销活动的进行,必须要有符合市场经济通行的道德准则和符合中国国情的道德规则,保证市场营销活动在正确的道德范围内顺利进行,也只有这样才能够适应全球经济一体化的发展趋势,才能适应入世后的要求。因而,对建立市场营销道德体系的研究,构建适应我国市场经济的营销道德体系也就显得尤为迫切,有着十分重要的现实意义和理论指导意义。
本研究将综合运用伦理学、心理学、社会学、经济学、管理学等多个学科的思想、理论、成果来分析我国企业营销中存在的道德问题及营销道德失范的后果,探讨影响企业营销道德决策的各种内外部因素(个人因素、组织因素、外部环境因素)。在此基础上,本研究最后从改善外部约束机制及强化内部约束机制两个方面提出了改善我国企业营销道德的若干思路。

Practice along with the market marketing theories research and the market marketing thorough, many antinomies also expose out gradually in the market marketing, in especially some business enterprises dirty pool within the market marketing activity, produced the biggest negative function in social economy, affected healthy development of the market economy seriously.The development of the socialism market economy, especially under the condition of the Chinese special features socialism, the market marketing activity carry on, must match the morals standard that market economy go through and match the morals rule of the Chinese state of the nation, guaranteeing that the market marketing activity is within the scope of right morals smoothly progress, also only then can adapt the development trend that global economic integral whole turn enough thus, the request that then can adapt into a life time.As a result, to the research of the establishment market marketing morals system, set up the orientation the our country market economy of the marketing morals system also seem to be is urgent, have the very important realistic meaning and theorieses to guide the meaning.
This research make policy the result that the comprehensive usage ethics learn, the psychology, sociology, economics, management learns several thought, theories, results of course of etc. to come to the analytical our country business enterprise marketing to lose the norm in the existent question of ethics and the marketing morals, the study influence business enterprise marketing morals various inside the exterior factor.( personal factor, organization factor, the exterior environment factor)On this foundation, this research end from improve the exterior stipulation mechanism and enhance the inner part stipulation mechanism two put forward the improvement our country the business enterprise marketing morals of some way of thinking.