王昆追悼会视频完整版:帮我翻译一下

来源:百度文库 编辑:高校问答 时间:2024/04/28 20:06:28
摘要:现代经济发展的一个显著特征是服务业的蓬勃兴起,中国已经加入WTO ,外资企业纷纷涌入中国,中外服务市场营销大战将出现白热化的态势。在技术高速发展,竞争日趋激烈的今天,企业在硬件基础上的差异越来越小,构建一个依靠硬件主导的差异化品牌也显得越来越困难,于是,越来越多的企业从软件入手,不断提供消费者差异化软性支持,而服务就是企业创造差异化竞争与个性化品牌重要手段。随着经济开放程度的扩大,服务营销面临的冲击将更严重。因此我们必须加快战略调整,采取相应的对策,以适应激烈市场竞争的需要。如今的企业,已经更多将服务作为核心竞争武器,创造个性化品牌。本文还对汽车行业开展服务营销进行分析,针对服务营销的问题提出了一些对策分析了,系统的分析了进行品牌的必要性,加强对品牌营销的正确认识对确保企业成功具有重要意义。

关键词:服务营销 必要性 策略 品牌 竞争

Summary(摘要):1 of modern and economic development's showing a 著 characteristic is the booming rise of the servicing business, China has already joined WTO, the overseas-funded enterprises flow out in succession into China, Chinese and Foreign marketing war of the service market appear to turn white-hot of situation.Develop in the technique high speed, compete gradually vigorous today, business enterprise's difference in hardware foundation is more and more small, set up a depends on a hardware predominance of the difference turn brand to also seem to be more and more difficult, hence, more and more business enterprises commence from the software, providing consumer difference to turn light support continuously, but the service is a business enterprise to create difference to turn competition and characteristic brand important means.Because the economy opens the extension of[with] degree, the service marketing faces of pound at will more serious.So we have to speed strategy adjustment, adopting a homologous counterplan to adapt the demand that the vigorous market competes.The business enterprise of now, already more is a core competition service to weapon, create characteristic brand.This text still problemed car profession open exhibition service marketing carry on analysis, aim at service marketing to put forward some counterplans to analyze, the system analyzed to carry on the necessity of brand, strengthening to the brand marketing of right know to insure business enterprise successfully have important meaning.