屠苏酒有卖的吗:帮忙翻译一下 谢谢

来源:百度文库 编辑:高校问答 时间:2024/05/04 15:05:42
XX公司是1999年成立的,以健康产业为基础的中小型企业。其主要产品是帮助人体补硒的XX口服液。在公司成长的这几年中,一直按部就班的以4P策略作为自己的营销策略。但是随着保健品市场的发展,我国的保健品行业竞争日趋激烈,传统的4P策略似乎不在能满足当前的市场需求,逐渐暴露出一些不足之处。 论文主要对XX公司要想在竞争如此激烈的保健品市场生存和发展下去,就应该改变自己现在的4P策略,转变为4C策略进行讨论和分析。分析XX公司目前的营销策略中存在的问题、不足。根据美国营销大师劳特朋所创4C理论,即:顾客的欲求与需要(Customer)、顾客获取满足的成本(Cost)、顾客购买的方便性(Convenient)、沟通(Communication)提出自己对完XX公司营销策略的一些规划设计。4C理论的提出引起了营销传播界及商业界的极大反响,从而也成为整个营销策勒理论的核心。从4P转变到4C,是当前许多企业全面调整市场营销战略的发展趋势。

XX company 1999 years tenable, take healthy industry as foundation small and medium-sized enterprise. Its main product is helps the human body to make up the selenium XX to take orally the fluid. Grows in the company in these years, continuously along a prescribed path imitate the P strategy to take own marketing strategy. But along with the healthy product market development, our country healthy product profession competition is day by day intense, the traditional dish P strategy in cannot satisfy the current market demand as if, gradually exposes some deficiency papers mainly to have to want to survive to XX company in the competition so intense healthy product market and to develop, should change the oneself present dish 4P strategy, the transformation 4C strategy carries on the discussion and the analysis. Analyzes question, insufficiency which XX company at present in the marketing strategy exists. Works the special friend according to the American marketing master to stab the 4C theory, namely: Customer's desire with needs Customer), the customer gains convenience Convenient which the satisfied cost (Cost), the customer purchases), ditch Communication) proposed oneself to XX company marketing strategy some plan design 4C theories proposed has caused the marketing dissemination and the commercial world enormous echo, thus also becomes the entire marketing Qira theory the core. Stabs 4C from the 4P transformation, is the current many enterprises comprehensive adjustment market marketing strategy development tendency .