创新创业知识竞赛题目:英语高手帮忙翻译一下吧

来源:百度文库 编辑:高校问答 时间:2024/03/29 16:39:26
As margins drop and competition intensifies, retailers are becoming ever more aware of the advantages of private-label brands, or those brands that are designed and developed using the retailer's name. Because the cost of goods-typically makes up-between 70-and 85. percent of a retailer's expenses, eliminating middle-men can shave costs. As a result, prices of private-label goods are typically .lower than for national brands, giving customers greater value. Private-label branding is not new. For decades, Sears has fashioned its Kenmore, Craftsman, and Diehard brands into household names. Lately, Wal-Mart has begun rolling out its own private-label brands, such as White Cloud paper products, Spring Valley nutritional supplements, Sam's American Choice laundry detergent, Ever Active alkaline batteries, and Ever Start auto batteries, with much success .Its Ol’Roy dog food and Sam’s American Choice garden fertilizer are now the best-selling brands in their categories. As the nation's largest retailer, Wal-Mart's foray into private-labels worries many brand marketers. Such as Procter & Gamble, which manufactures Tide laundry detergent. Whereas Wal-Mart was once it3 biggest customer, the giant retailer is transforming itself into its biggest competitor with the introduction of Sam's American Choice laundry soap that sells for 25 to 30 percent lower. And while Wal-Mart's private labels might not steal significant sales away from popular brands like Tide, in the long run smaller second- and third-tier brands that don't bring consume to shelves may have a difficult time surviving.

当利润下降并且竞争激烈之时, 零售商正变得越来越知道私人标签品牌或者被设计并且发展为使用零售商的名字的那些品牌的优势了。 因为有代表性货物的价格在70 到85左右。 零售商花费的百分之几,除去中间人所赚的费用。 因此,价格的私人标签货物的通常在比普通国家名牌的价格更低,给用户实惠。 私人标签指责不新。 数十年,西尔斯公司已经制作它的肯莫尔,工匠和死硬分子品牌进家喻户晓的名字。 最近,沃尔玛已经开始转出它自己的私人标签的品牌, 例如白云纸产品, 春天山谷营养滋补品,萨姆的美国选择洗涤剂,活跃的碱性电池,和启动汽车电池,带有非常成功。 它的Ol '罗伊狗食品和萨姆' s美国选择花园肥料现在是在他们的种类方面的畅销的品牌。 作为国家的最大的零售商,进私人标签的沃尔玛的突然空袭使很多品牌销售商烦恼。 象宝洁那样,这生产潮洗涤剂。 鉴于沃尔玛曾经是it3最大的用户, 巨大零售商正用为低百分之25到30出售的萨姆的美国选择洗衣店肥皂的介绍把它自己转变成它的最大的竞争者。 并且当沃尔玛的私人标签可能不偷显著的销售离开象潮一样的名牌时, 归根结底小第二和不的牌第3 排使给架子消耗费了很大力气幸存可能。

由于利润的下跌和竞争的激烈,零售商们开始把目光转向私人注册的品牌或者以零售商们自己的名字设计和开发的品牌.因为好的商品品牌要消耗零售商百分之70-85的费用,那么除去经纪人就能减少开支.个体品牌的价格要比国家名牌低很多,结果它就能给消费者更多的价值.个体品牌的注册不是什么新鲜事了.几十年来,SEARS已经把Kenmore, Craftsman, and Diehard 等品牌变的家喻户晓.后来,沃尔玛开始有了自己的品牌,比如白云纸业,Spring Valley 营养品,山姆美国人选择洗衣粉,.(好累&&&&)