世和麻将机怎么调档位:PLC时续图例子

Product Life Cycle (PLC)

4 Stages of Product Life Cycle
Introduction - low revenue, negative profit, need large amount of advertising

Growth - large revenue come in, positive profit, less amount of advertising

Mature - most revenue come in at this stage, maximize profit, do not need advertising

Decline - revenue and profit drop, need to develop a new product form

Example, when a new IPot comes out to the market, only a few people purchased it because it was a new product. A few weeks later, people started to purchase IPot because of the huge advertising effect - its market started to growth. A few weeks later, it became mature. Most likely 70% people owned a IPot. Then it reached its decline stage, then APPLE brought up NANO, which was smaller size than IPot. This was the decline stage of IPot, but also a Introduction stage of NANO.

I HOPE IT HELPS!