专利工程师待遇2017:AIDA模式的含义是 消费者一般会经历哪四个阶段?
来源:百度文库 编辑:高校问答 时间:2024/05/12 13:34:54
AIDA模式的含义是 消费者一般会经历哪四个阶段?
AIDA
A - Awareness of needs & wants
I - Interst / Information Research on a specific product
D - Decision Making
A - Action (purchase the product that they want)