诛仙3图形称号大全:家乐福的STORE BUSINESS CONTROLOR 具体是做什么的？有前途吗？我是学市场营销的本科生

听起来蛮有意思的，上网找了一下，借鉴一下宜家对Store Business Controller的要求（括号内不是翻译，而是本人的理解）：

The purpose and main task of the Store Business Controller is to help determine the direction for the store based on analyses of the past and present, and through the construction of scenarios for the future.
（从这点看，SBC需要有战略眼光，对该店的长期发展和短期策略有规划）

The Store Business Controller requires insight into all business processes in the store. In his or her role, the Store Business Controller is an excellent sparring partner for the Store Manager and the Human Resources Manager well as other managers in issues regarding the general development of the store.
（SBC是需要非常了解店铺运作过程的，也就是说，SBC本身的执行能力和实践能力需要很强。对个人发展的好处是，可以了解连锁超市的各个运作流程和关键环节，同时也需要处理不同角色间人员的关系）

Your responsibilities
- Collaborate with peers to plan and implement short and long-term strategies to improve operational efficiency and create a positive shopping experience. （仍然是强调执行层面的工作）
- Prepare and update forecasts and annual financial goals. （通过运作方面的执行工作来完成财政目标）
- Follow up on all economic goals as deeply and as thoroughly as required. （同上）
- Analyse and communicate key financial and operational targets.
- Based on insight and follow-up make analyses about the situation today, compare these with the past and stated goals and build scenarios about the future, and use these scenarios to steer toward the fulfilment of goals.
- Attract, develop and inspire co-workers through the realization of the Human Resource Idea. （对团队和领导能力也有一定要求）
- Create an environment where the IKEA culture is strong and where the diversity of our customers and Co-workers is valued and embraced.
- Contribute as a member of the Store Management team and lead the controlling team.
- Assume responsibility for other tasks and projects as they occur.

综合来看，这个职位是属于店铺运作执行的一个比较重要环节：他需要熟悉店铺的各个运作环节和流程，包括成本、人员调控、产品组合、存货等等，他不是各个环节的专家，但每个环节他都必须了解；同时，他是上层和基层的桥梁，既要明白总体发展目标，也要制订方案来保证目标可以实现，还要确保执行的过程符合方案。

市场营销专业的人也挺适合在该行发展，毕竟这个位置也需要对市场有很强的了解和感悟。

长远来看，这个位置做久了，是不可能转到企业中的营销岗位的，可能的发展机会是（连锁）大型零售商/快餐店/便利店等中的运作经理、店铺经理。

是否有前途，这个问题比较难回答。就职业本身来看，是很有前途的，因为连锁经营在中国才刚起步，未来的市场趋势将会是连锁经营的势力越来越庞大。家乐福是世界排名领先的连锁超市，它的操作流程、管理制度、运营一定有其先进的方面，如果能从大的跨国企业开始干，对自己的将来无疑是非常有利的。而最后是否能成功，还要看你自身的努力和素质。

但要提醒一下，通常零售商的待遇不会太高，而且工作时间很长、不固定，劳动强度也较大，尤其是看你这个职位的JD要求很多，所以一定要做好心理准备。一旦决定干了，最好能坚持个5年再跳槽。

另外，了解一下家乐福的培训情况如何，这对毕业生很重要。