英雄传奇狄仁杰:翻译翻译……

The second Marketing Case: The Xin-xing(New Star) Groups gets victory based on its management.
The Xin-xing Groups was set up in Zichuan District, Zibo, Shandong Province in 1990s. Considering the shopping discommodiousness of civilians from circumjacent villiages and towns, she take the marketing chance and carrying out the stratagerm of "Supermarket goes into villiages" based on her own financing advantages. She set up country supermarket in August, 1999. Currently, she has set up 37 country supermarkets whose increased sale per year run up to 0.2 billion Yuan. Their put forward three principles for setting up country supermarkets as following:

Firstly, service for the civilians, and consider meeting the fundimental need in their lives as the Marketing Theory.

Secondly, reduction of the productive cost. She persists in the combination of leasing when needed and invigorating the capitals in order to fulfill their expansion with low cost. Currently, 28 Xinxiang country supermarkets of 37 are leasehold trade.

Thirdly, choosing the best address, mainly those towns where relatively developed econom present and the people have relatively high buying ability, and the former commodity network could not meet local need.

"Three parts depend on marketing, while seven parts depend on management" is just the thing that touched us profoundly during practice of many years. At last the Chain Enterprises will run better and better, then the competitive field may be management. To date, the Xinxiang Company Groups hold more than 2700 employees and more than 2.6 billion Yuan capitals. The characteristic management of "Strict, Careful, Fresh, Full-scale " comes into being in order to ensure the properly running of these Chain stores. For example, we hire employees not stick to one pattern, more than 20 middle-leveled managers were demoted or deposed during the past several years, while more than 100 young employees were promoted as middle-leveled managers. We also set up inner banks and financial majordomos in our financing management, and set up hiberarchy management system of storage products. In 2003，the total sale of Xinxiang Company Groups ran up to 1.8 billion Yuan, and entered the National 100 Top Enterprises rank.

True war case example two:With the new star group that management win victory
New star in the province 淄博 City 淄川 District of Shandong group that establish in the 90' the an of s of, see the periphery village common people shopping very inconvenient, hence rob to occupy business opportunities, making use of the funds prestige advantage of the oneself, puts strongly into practice" the super municipal goes to the country" strategy, do to have the super municipal in village in 1999 Augustseseseseseses, the now has started the super municipal in village 37 houseseseseseseses, the year increases to sell the near an in sum.They put forward to start the super municipal in village three principle:An is for people service principle.Then satisfy basic living demand in farmer is operate the aim;Two is to decline the low cost principle.The persistence is proper to rent to then rent to the live property in dish combines together, realizing low cost expansion.Current, super municipal in village in a stars inside, reach an are to lease the management; Three is to choose the optimization 址 principle.Choose those economic foundationses primarily opposite than good, the social purchasing power is opposite and higher, but the business net orders originally possessed again hard satisfy the demanding village of consumption of the region establish the super municipal." operate three cents, seven cents manage", this is exactly we are in many years practice the emotional stirrings is the most deep.The catena business enterprise is end to do by all means and more more big, that put together finally too is to managed.Up to today new star in development group already contain more than 2700 employees, the total property amounts to 2,600,000,000 dollars, for guaranteeing the chain store normal to circulate, we became the management of the " strict, thin, new and all" the special features.For example:We are regardless a the space chooses the person uses the work, having in recent years more than 20 inside the layer manages above the personnel is demoted or dismiss from post, more than 100 youths the officers and workers is promoted for inside the layer manages the personnel above;Managed to establish the internal bank in the finance with the finance director general, execution the ratings of the stock merchandise manages the etc..2003Year, the whole year in group in new star completes the gross sells 1,800,000,000 dollars, ascending the national catena operate 100 advanced row or column in strong business enterprises.