高校问答陈子豪的自频道优酷:还是翻译
来源：百度文库 编辑：高校问答 时间：2024/05/05 20:05:53
根据豪泰林模型的结论：均衡价格=平均生产成本+产品的差异量。在平均生产成本一定的情况下，企业间提供的产品差异越大，均衡价格就越高，从而利润就越大。原因在于产品间的替代性随着差异性增加，企业垄断能力便增强，这样导致竞争越来越弱，从而均衡价格将更接近于垄断价格，企业实现利润最大化。这才是从企业角度应该考虑的理性竞争的实质。中国移动和中国联通所提供的产品也是有差异性的，这种差异性不是基于企业核心竞争力基础上而形成的差异，主要是先天造成的基础网络设施差别、人为的技术垄断差别以及由此形成的在消费者心目中偏好的差别三方面。第一，基础网络设施方面。由于中国移动是在原国家邮电电信总局移动通信资产总体剥离的基础上组建起来的，发展早、规模大、网络覆盖面全，而中国联通则由于发展晚，基础网络设施建设不及中国移动。这种由基础网络设施所决定的差异是在短时间内无法改变的，但随着中国联通实力的不断壮大，长期看必将发生变化。基础网络设施的完备程度制约了产品质量，从国家信息产业部关于电信质量的通告中，可以看到，在2002年第三季度，移动电话业务方面的申诉案件占电信质量申诉案件的60.7%，其中中国移动占27.79%，而中国联通则占32.9%。第二，人为的技术垄断方面。主要体现为第三代通信技术经营许可证被中国联通一家独有，使得两个企业之间形成技术上的差异。但是目前CDMA所占份额较小，而且这种差异也将是短暂的，是国家基于扶持联通发展，促进竞争的需要，而给予的政策优惠。第三，消费者偏好方面。消费者偏好的差别是基于对不同企业的认知度而形成的，其关键在于顾客对产品的质量、服务，以及企业形象的认同感超过顾客认知价值的削价竞争会是顾客对企业形象产生怀疑，反而不利于扩大产品的销量，不利于理性的竞争。从中国联通与中国移动的市场占有率上来看，中国移动好于中国联通，而新兴的CDMA手机目标公众似乎是高端客户。
The bold price competition model of Thai forest is used for proving in two markets of oligopsony , when the products have differences, Nott's model of the storehouse can't explain " vigorous paradox of Germany of Sichuan " , decision question of the price. Its prerequisite is supposed: ( 1) The market types of two oligarches; ( 2) Consumers have different partialities to different enterprise products; ( 3) With products space region position of price factor different purchase that lead to the fact cost different to offer difference nature of product on behalf of two enterprise. The mobile communication market of China accords with these three prerequisites to suppose at present: ( 1) Two oligarches are China Mobile and CHINAUNICOM; ( 2) It has what certain individuals had a partiality for which network consumers choose; ( 3) This kind of partiality is not totally taken shape by the price, service quality , brand ,etc. are not the price factor.
According to the conclusion of the bold model of safe forest: Balanced price =Average production cost + difference amount of the products. In a situation that the production cost is certain equally, the greater the products difference offered among enterprises is, the higher the balanced price is, thus the larger the profit is. The reason lies in that, with difference increase, enterprises monopolize ability and strengthen in substitutability among the products, it is weaker and weaker to cause the competition like this, thus the balanced price will approach the monopoly price even more, enterprises realize that the profit is maximized. This's a essence of rational competition that should consider in terms of enterprise. China Mobile and products offered of CHINAUNICOM have difference nature, this kind of difference is not a difference formed on the basis of enterprise's key competitiveness foundation, it is the main it is the formed by the fact that congenital it is basic for network for facility difference, people for technology last difference and not transformed into in difference three that consumer's mind has a partiality for from this. First, basic network facility. Because China Mobile sets up on the basis of the thing that the mobile communication assets of general bureau of former country's post and telecommunications' telecommunications are stripped overallly, develop early , scale heavy , coverage rate the whole network, but CHINAUNICOM develops late, basic network facilities are built and inferior to China Mobile. Such difference determined by basic network facility can change within short time, but with the strengthening constantly of CHINAUNICOM's strength , see for a long time that will change. The complete degree of basic network facilities has restricted product quality, from National Information Industry Ministry about the notice of telecommunication quality, can see , in the third quarter of 2002, the appeal case of moving telephone service accounted for 60.7% that telecommunication quality appealed the case , among them China Mobile accounts for 27.79%, but CHINAUNICOM accounts for 32.9%. Second, monopolize the respect in technology that the person is. Reflect technological business liscence exclusive first of CHINAUNICOM for the third generation of communication mainly, make two enterprises form the difference on technology. But CDMA is relatively small in portion at present, and this kind of difference will be transient , it is the country because of supporting UNICOM to develop, promote the need of the competition , and the policy favour offered. Third, consumers have a partiality for the respect. The difference that consumers have a partiality for takes shape on the basis of cognition degree of different enterprises, its key lies in the customer quality to the products, serve, and the price war that the approval sense of the corporate image exceed customer's cognitive value will be that the customer suspect on corporate image, unfavorable to the sales volume of expanding the products instead, is unfavorable to the rational competition. By the look of occupation rate of market of CHINAUNICOM and China Mobile, China Mobile is better than