锋羽t501充电说明书:哪位能帮我翻译下,谢谢

Haier Group is a main electrical home appliances manufacturer of China, it is domestic enterprise that succeed in, realize brand globalization model of strategy too, the brand globalization strategy of Haier has initiated a series of to think. With global economic integration, the Chinese market has already become a part of world market, in the face of the entry on a large scale of the international surging brand , " survive or destroy " , has already become the severe problem that Chinese enterprises have faced. Under such a background, no matter your enterprises are big or small ripe, compete on a platform with the surging brand of world. Want , win the victory key brand , so implement brand globalization strategy among the whole world competition, found the important content that internationalized famous brand becomes enterprise's whole development strategy. This text attempts to analyse and research the excellent inferior position in the domestic enterprise's brand globalization course by success of Haier, thus carry on the globalization decision of brands scientifically and rationally , raise the competitiveness in the whole world of brands. The main content of the thesis is as follows: First of all , have explained Chinese enterprises implement the meaning in which the brand globalizes: Realize the large-scale production that is produced and circulated, reduce cost of marketing , having broad appeal , consistency of brand image , fast diffusion of knowledge , unity of marketing activity ,etc.. Secondly , it is analyzed that the enterprises of our country implement the current situation that the brand globalizes , including opportunity , problem and several kinds of modes that the brand globalize faced ,etc.. Finally , proposed Chinese enterprises implement the countermeasure that the brand globalizes. 1, choose to be suitable for the brand globalization modes of enterprises; 2, brand localization; 3, pay attention to the construction of brand; 4, the brand makes a reservation; 5, resources are coordinated .

The Haire group is the Chinese main electrical appliances producer, also was the domestic enterprise success realization brand globalization strategy model, Haire's brand globalization strategy has initiated a series of ponders. Along with the whole world economic integration, the Chinese market has become the world market a part, on a large scale enters facing the international name brand, "the survival or destroys", has become the stern question which the Chinese enterprise faces. Under such background, regardless of your enterprise is greatly is small, is whether mature, all must compete with the world name brand in a platform. Must want to obtain the victory key in the global competition is the brand, therefore, the implementation brand globalization strategy, the establishment internationalization name brand becomes the enterprise whole developmental strategy the important content. This article attempts through Haire's success to analyze in the research domestic enterprise brand globalization process the superior inferiority, thus the science reasonably carries on the brand globalization decision-making, enhances the brand in the global competitive ability. Paper main content as follows:
First, elaborated the Chinese enterprise implements the brand globalization the significance: The realization produces the economies of scale which and circulates, reduces the marketing cost, has wide range the power, the brand image consistency, the knowledge rapid proliferation, the marketing activity unified and so on.
next, analyzed our country enterprise to implement the brand globalization the present situation, including faced with the opportunity and the question as well as the brand globalization several kind of patterns and so on
finally, proposed the Chinese enterprise implemented the brand globalization the countermeasure, the choice suits the enterprise the brand globalization pattern; 2nd, brand localization; 3rd, the attenion brand constructs visits 4, the brand surely causes 5, the resources coordination

Haier is the major manufacturer of household appliances in China, and also the apotheosis which domestic corporation achieve brands globalization. The brand globalization strategy of Haier has evoked a series of consideration. As the integration of global economy, China has become a number of world market.As facing the invasion of those international brands, chinese corporations are facing a grimness problem---survive or disappear.Under this circumstance,no matter big or not,no matter mature or not, all the company have to compete with the world brands on the same platform. As brand is the key reason for gaining success in the global competition, so founding a international brand is the important strategy of the whole development of a corporation. Through analyzing Haier's achievement,this article analyzed the opportunity of domestic corporation's brand globalization so as to make decision on brand globalization efficiently and enhance the brand's competing power in the world. The main content are as follows;
First, articulated the meaning of chinese corporation implement the brand globalization:realizing economy of scale in production and circulation,reducing marketing costs, owning large-scale influence and brand image's persistency, information's rapid diffusion,the oneness of marketing, and etc.
Then, analyzed the status quo of chinese domestic corporation brands'globalization,including the opportunity and problems,and also analyzed several patterns od brand globalization.
At last, put forward the countermeasures for chinese corporation to achieve brand globalization. 1.choose the brand globalization pattern which suits the corporation 2.brand Localization 3.focus on brand establishment 4.orientation of brand 5. resources coordination