高校问答百度无损音乐免费下载:广告的意义
来源：百度文库 编辑：高校问答 时间：2024/04/28 02:47:48
英文解释:(从我毕业论文抄的)
American marketing association defines advertising as follows:
Advertising is the non-personal communication of information, usually paid for and usually persuasive in nature, about products ( goods and services) or ideas by identified sponsors through various media.
As it is mentioned above, advertising is a kind of communication of information. Distinguished from our daily dialogue, it is a verbal/non-verbal, public, one-way communication. (Torben Vestergaard and Kim Schroder, 1989:12
提高知名度..
赚钱
靠媒体的力量来为自己提高知名度，从而达到盈利的目的。
就是想把自己的名气提高，把手里产品的价值提升。
可以宣传一个企业的文化和整体的理念!!!广告主要是提高知名度，至于能否对企业产生影响，那要看你企业的产品了!
广告就是想尽一切办法让消费者激起对他们所宣传的商品（大部分有 夸大的成分）的消费欲望。