高校问答最新过gom登陆器辅助:帮忙翻译为E文！好急……
来源：百度文库 编辑：高校问答 时间：2024/05/06 17:17:50
自从民营书店进入书业营销领域，经过了二十多年的发展，经历了一个从生存到不断发展壮大的历程，伴随着国家政策的不断放宽，民营大型书城和书店连锁经营取得了前所未有的进展，借鉴于欧美国家成功的超级连锁书店经营现状，民营书店的老总们对超级连锁书店更是蠢蠢欲动。本文通过对国内外私营图书业的环境、市场进行综合性研究对比，对加入WTO我国民营图书零售业与世界的接轨进行前瞻性的分析和借鉴，结合我国民营书店当前存在的实际问题，对我国民营书店的发展进行一番分析、总结、进行提出更加先进的经营理念，从而实现我国的发营图书发行业与国际接轨。本论文分为五个部分，一、阐述连锁经营的业态的基本概念；二、我国民营超级连锁书店的定义；三、民营超级连锁书店的发展；四、当前民营超级书店存在的问题；五、关于我国民营超级书店发展的看法与建议。
Summary
The since private bookstore enters book industry's marketing field, after more than 20 years of development , have gone through a course from surviving to developing constantly, following the constant relaxation of the state policies, the private large-scale bookstore and bookstore chain operation have made unprecedented progress, drawing lessons from and managing the current situation the successful super chain bookstores of American-European countries, the bosses of the private bookstore wait for a chance to cause trouble to the super chain bookstore especially. This text carries on the comprehensive research contrast through the environment , market of the domestic and international private books industry correctly, to the private books retail business and integrating perspective analysis and reference of the world of our country of accession to the WTO, combine the practical problem that the private bookstore of our country exists at present, carry on some and analyse , summarize to the development of the private bookstore of our country , put forward more advanced management theory, thus realize sending a industry that issues books to the camp and is in line with international standards of our country. This thesis is divided into five parts, first , explain the basic conception of the achievement state of chain operation; Second, definition of the private super chain bookstore of our country; Third, development of the private super chain bookstore; Fourth, present private super bookstore existing problem; Fifth , view and suggestion about the fact that the private super bookstore in our country develop.
Enters book business marketing domain since the privately operated
bookstore, passed through more than 20 years development, experienced
from to survive to the course which unceasingly grew strong, followed
the national policy unceasingly to relax, the privately operated
large-scale book city and the bookstore chain-like management have
made the unprecedented progress, profits from super chain-like
bookstore management present situation which succeeded to the European
and American countries, privately operated bookstore's mister were is
ready to make trouble to the super chain-like bookstore. This article
through to domestic and foreign operates privately the books industry
conditions, the market carries on the comprehensive research contrast,
to joins the WTO our country privately operated books retail trade and
the world connects rails carries on foresightedness analysis and the
model, unifies the our country privately operated bookstore current
existence the actual problem, carries on an analysis, the summary to
our country privately operated bookstore's development, carries on
proposes the more advanced management idea, thus implements our
country internationally to send the camp books release industry with
to connect rails. The present paper divides into five parts, one,
elaboration chain-like management industry condition basic concept;
Second, our country privately operated super chain-like bookstore's
definition; Third, privately operated super chain-like bookstore's
development; Fourth, the current privately operated super bookstore
exists question; Fifth, the view and the recommendation which develops
about the our country privately operated super bookstore.