相爱穿梭千年1百度链接:翻译英文，急！！！！！

1、 One effect of image advertising, then , is to produce gradual shifts in our perception of a brand with regard to a particular attribute----in Volvo’s case, safety (in other words, to effect marginal changes in our mental rating of the brand on that attribute). This is often not perceptible after just one exposure because the change, if it occurs, is too small for us to notice.
2,How we evaluate a brand , a service or a product depends on how we perceive it .This , in turn , depends on the frame of reference we overlay on it . The frame of reference comes largely from our experience . Just as there is a mental agenda of brands that we associate with a given product category , so there is a mental agenda of attributes that we free-associate to a given brand .
3, Human being can learn without full conscious awareness, but there are real limitations to this. We have only a certain amount of mental processing capacity at any one time. Some stimuli receive only shallow mental processing , while others receive deep processing. So conscious awareness is a dimension , not a dichotomy. It is a matter of degree.
4, In the consumer world,what gets stored in memory slots like this is not just information. It may be an attitude,a judgment, a position or a conclusion. But once formed and stored, these things are more readily accessible and hence more available to influence future buying decisions-especially those types of decisions that tend to be made 'on the fly'.
5,What needs to improve is the ability of advertisers and ad agencies to realistically select the brands and strategies that lend themselves to 15-second commercials, and to use the ads in ways that maximise the chances for effectiveness. We can no longer afford to ignore the growing evidence on 15-second commercials.
6, Style is such a subtle characteristic of advertising that our language is hardly adequate for analyzing and discussing it.To maximize ad effectivenss,maintain a unique and consistent style.To do this,it is useful to understand how style varies.Style is like hair.It needs careful grooming,it is crucial to your identity and how you look depends on how you cut it!