广告营销策划怎么:高手进.. 翻译!

BBC and CCTV has the difference. The author thinks BBC mainly by the individual takes the research unit, carries on according to person's individual life cycle development at the beginning of divides. Most obvious manifests in on children program open, under the common situation the television station only opens one set of young people frequency channels, meets 0-16 year old television viewer's reception of TV need, BBC actually aims at the infant young audience and the youth audience watches television in the custom and the psychological difference, carried on a thinner division to the children frequency channel. In CBBC youth frequency channel (6-12 year old) in the foundation, had develops in view of 0-6 year old of youngest television viewer's C$beebies infant young frequency channel. Simultaneously the promising 16-34 year old of between youth audience opened the special frequency channel. Although has a higher viewing ratio except traditional BBC1 and BBC2, other 7 frequency channels total viewing ratio only 2%, but without doubt the frequency channel subdivided for the English television viewer provides the late at night richer television service, met the different television viewer's reception of TV need. Compares with BBC, CCTV subdivides the foundation manifests in the individual individuality characteristic. Under the usual situation, the CCTV frequency channel subdivides bases on television viewer's individual interest hobby, opened according to the television viewer each one different reception of TV hobby includes specialized frequency channel and so on the economy, sports, drama, music, movie, soap opera. According to Mr. the Hu Bo's analysis, in CCTV 68.3% high markets hold rate under, the specialized frequency channel reception of TV situation also correlation good has the stronger competition ability, CCTV6 by 9.5% is situated in 2002 the national market reception of TV share places second, is only inferior to CCTV1 (30.3%). Other frequency channels, like CCTV5, CCTV8, CCTV3, CCTV2 also separately arranges in order to 3rd - 6. Looks from the reception of TV share, the CCTV various frequency channels all have a stronger strength, although recent years CCTV also faced the provincial level satellite television, beyond the border the satellite television and so on the television organization powerful challenge, but CCTV was unshakeable in in our country television market absolute superiority status short-term. BBC and the CCTV television frequency channel subdivides how in does the comparison research certain degree even better serve for our country all levels of televisions media to the television viewer, advanced our television media industry, the specialized development provides the model. How unifies each one realistic situation, the development opens more even better specialized frequency channels, but also need more media study the scholar and the practice are working the Chinese Communist Party with diligently, performs to solve.