调查问卷英文格式模板:帮我看一下 让我的翻译更中文点更流利点 谢谢

楼主的翻译已经很好了。我仅做了一些“微调”。其中的a "bundle of values"，请楼主再想想。

PRODUCT CONCEPT
产品概念

The product concept grows out of the guidelines established in the "positioning statement."
产品概念来源于“定位陈述”中设立的标准。（此句照抄楼主的）

How the product is positioned within the market will dictate the kind of values the product represents, and thus how the target consumer will receive that product.
产品在市场中如何定位将决定着产品所代表的价值观念，从而决定着目标消费者将如何接受此产品。

Therefore, it is important to remember that no product is just itself, but, as Courtland L. Bovee and William F. Arens stated in Contemporary Advertising, a "bundle of values" that the consumer needs to be able to identify with.
因此，必须要记住产品不仅仅是它本身，正如Courtland L. Bovee和William F. Arens在Contemporary Advertising中阐述的那样，还应当包涵需要消费者能够认同的“一揽子价值观念”。

Whether couched in presentations that emphasize sex, humor, romance, science, masculinity, or femininity, the consumer must be able to believe in the product's representation.
产品介绍中的措辞无论是强调性、幽默、浪漫、科学、男性气概还是女性气质，都必须能使消费者相信产品的表征。