高校问答考古一派,:十二万火急求高手帮助英翻中（1）~
来源：百度文库 编辑：高校问答 时间：2024/05/09 11:44:43
哪位好心的大仙能帮我翻译一下啊~~
An eternal dilemma of negotiating is whether to bid high or bid low.
Bidding high
Why bid high ? A first bid close your maximum attempts a shut-out of competitors and any futher negotiation. “This is my final offer and we must complete by next Friday.” You have reduced your scope for rebidding and increased the risk of losing the deal. The other party may not believe that it is your maximum and it may raise their expectations. You must make them believe it is your last bid.
In most negotiations the parties need the psychological satisfaction of improving the deal, which is one reason for allowing some room for haggling. You make an offer and it is accepted---you immediately worry that the offer was too high. Therefore even if the first offer is near the maximum available, leave a little room of manoeuvre.
Bidding low
Always be ambitious in the targets you set yourself. You may guess, but cannot know for certain, what the other party is looking for. Therefore you must set a high target on the basis that if you don’t set. It is often a surprise what can be achieved if you ask for it. People who set more ambitious targets achieve better results.
If you bid too low the other party may conclude that you are not really a serious contender and may turn to one of their other options. Your chance to make your best offer is them lost.
The primary reason for bidding low is therefore to give you the advantage of being dragged uphill towards the maximum price you were prepared to pay. The theory is that this gives a better outcome for you. When bidding low, pitch it at a level that is still defensible. The bid therefore goes hand in hand with a justification and planning how to deliver it.
A low offer may result in signs of distress form the other party : follow up a low bid in order to retain the initiative. However, don’t lose your nerve! They may dismiss your low offer. Such a response is easy, costs them nothing and you may panic: don’t.
An eternal dilemma of negotiating is whether to bid high or bid low.
Bidding high
Why bid high ? A first bid close your maximum attempts a shut-out of competitors and any futher negotiation. “This is my final offer and we must complete by next Friday.” You have reduced your scope for rebidding and increased the risk of losing the deal. The other party may not believe that it is your maximum and it may raise their expectations. You must make them believe it is your last bid.
In most negotiations the parties need the psychological satisfaction of improving the deal, which is one reason for allowing some room for haggling. You make an offer and it is accepted---you immediately worry that the offer was too high. Therefore even if the first offer is near the maximum available, leave a little room of manoeuvre.
Bidding low
Always be ambitious in the targets you set yourself. You may guess, but cannot know for certain, what the other party is looking for. Therefore you must set a high target on the basis that if you don’t set. It is often a surprise what can be achieved if you ask for it. People who set more ambitious targets achieve better results.
If you bid too low the other party may conclude that you are not really a serious contender and may turn to one of their other options. Your chance to make your best offer is them lost.
The primary reason for bidding low is therefore to give you the advantage of being dragged uphill towards the maximum price you were prepared to pay. The theory is that this gives a better outcome for you. When bidding low, pitch it at a level that is still defensible. The bid therefore goes hand in hand with a justification and planning how to deliver it.
A low offer may result in signs of distress form the other party : follow up a low bid in order to retain the initiative. However, don’t lose your nerve! They may dismiss your low offer. Such a response is easy, costs them nothing and you may panic: don’t.
谈判是个永恒的难题招标、投标高度低. 申办高 为什么以高? 第一次尝试了最大努力密切关你的对手,从任何其它谈判. "这是我的最后建议,必须在下周五前完成" 你有你的范围重新招标降低风险和增加交易损失. 对方未必认为这是你最大的期望,并可能提高. 你必须让他们相信这是你最后一次招标. 在双方谈判最需要解决的心理满意程度提高,这是一个原因使拉锯余地. 它使你的建议已被采纳,并立即--你担心遭到太大. 因此,即使头最高可提供近,留下一点活动的空间. 招标低 雄心勃勃的目标,你永远是自己的. 你猜,但是不能肯定,但对方是通缉. 因此,要高度指标的基础上,如果你也不确定. 出乎人们常常问什么可以实现的. 更多的人雄心勃勃的目标,取得更大的成绩. 如果你得太低,另一方可断定你不是真的认真比赛,可能转向其他的选择之一. 你提供最好的机会,使他们失去了你. 招标低的主要原因是给你的优势被拉上山为你准备付出最高的代价. 理论是一个更好的结果,这使你. 招标时低,这在一定程度垒,仍站得住脚. 因此投标齐头并进,并说明如何实现这一计划. 提供低会导致损坏形式另一方:低价跟进,以保持主动. 然而,神经也不丢! 你可以辞退低投标. 这样的反应是很容易的,他们没有任何费用,你恐慌:整合.